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Victory Bicycle Studio to Add New Location


Originally posted at: http://www.memphisflyer.com/NewsBlog/archives/2014/05/27/victory-bicycle-studio-to-add-new-location

Changes are ahead for Victory Bicycle Studio, including a second location, after the Broad Avenue bicycle shop was purchased by co-founder Clark Butcher.

Victory opened nearly four years ago and was started by Butcher, a competitive bicycle racer and coach, and veteran bicycle mechanic Robert Taylor. Butcher said he finalized the purchase of Taylor’s interest in the business nearly two weeks ago in a deal that was “as amicable as they come.”

Butcher is now finalizing plans to open a second Victory store. The new location will be called Victory Bike Shop and will focus on bikes with lower prices than those at Victory Bicycle Studio.

“(Victory Bike Shop) will be more family-style shopping,” Butcher said. “(Victory Bicycle Studio) will be more for bike enthusiasts and the other shop will still have the very crisp and refined look but it will be for everybody.”

Butcher said he’s considering two locations for the new bike shop, one on Broad Avenue close to the existing Victory store and another in an undisclosed part of Midtown.

Butcher will also soon launch a new website for Victory, which will put the store’s hand-picked inventory online. Also, Butcher is working on a plan to launch a consulting firm catering to bicycle shops.

“My big thing is focusing on the future,” Butcher said, “and I’m ready to hit the gas.”