• 2549 Broad Avenue, Memphis, TN 38112
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  • (901) 500-5480
  • (901) 746-8466
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  • Shop
    • Victory Featured Bikes
    • Bikes
      • Road Bikes
      • Gravel Bikes
      • Mountain Bikes
      • E Bikes
      • Tri Bikes
      • Hybrid Bikes
      • Kids Bikes
    • Accessories
      • Computers
      • Bottle Cages
    • Components
      • Pedals
  • About Us
    • Our Team
    • 2025 Rust Buster
    • Press – Coming later
    • Careers
  • Our Services
    • Bike Fitting
    • Bicycle Service and Repair Memphis
    • Pickup & Delivery
    • Peloton Fitting
    • Spin Classes
    • Group Training
      • Victory Summer Training
      • Winter Ride Series
  • Bike Gallery
    • Road
    • Mountain
    • Triatholon
    • Gravel
  • Contact Us
    • Schedule a Bike Fitting
    • Schedule Repair / Service
    • Request Pickup & Delivery
    • Schedule a Peloton Fitting
    • Review Us
My Account
  • 2549 Broad Avenue
    Memphis, TN 38112
  • (901) 500-5480
  • (901) 746-8466
  • Pickup & Delivery
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New in store

  • Garmin Rally XC200 Power Meter Pedals- SPD
    $1,199.99
    Add to cart
  • Garmin Rally RS100 Power Meter Pedal- SPD-SL
    $649.99
    Add to cart
  • Garmin Rally RS200 Power Meter Pedals- SPD-SL
    $1,099.99
    Add to cart
  • Garmin Rally XC100 Power Meter Pedals- SPD
    $699.99
    Add to cart
🚴‍♂️✨ Check out the stunning new 2025 S 🚴‍♂️✨ Check out the stunning new 2025 Scott Addict 20! 🌟 💥 Lightweight Design 💥 New Fulcrum Carbon Wheels 💥 1-Piece Carbon Handlebar/Stem With its endurance geometry, this bike is built for those long rides. Experience speed and comfort like never before! 🚴‍♀️💨 Available now at Victory—come take it for a spin! 🏁 #ScottAddict20 #Cycling #CarbonWheels #EnduranceBike #Victorybicyclestudio #rideinstyle
🚴‍♂️ Another stunning MOOTS Titanium buil 🚴‍♂️ Another stunning MOOTS Titanium build is about to hit Memphis, and we're beyond stoked! 🎉✨ Meet the Routt 45—your go-anywhere adventure machine with a smooth 2X Sram AXS setup! Handcrafted in Steamboat Springs, it’s packed with purposeful details. 🌄💥 Ready to design yours? Holler at us! 👊 #victorybicyclestudio #mootstitanium #MOOTS #TitaniumDreams @mootscycles
🌟 Meet Sweet Stella! 🇨🇴✨ After just a f 🌟 Meet Sweet Stella! 🇨🇴✨ After just a few minutes, we knew she was something special! A retired nurse turned full-time artist now calling Memphis home, she's embracing her joy on a 24" youth bike. 🚴‍♀️💖 Who cares if it’s for kids? Stella's spirit is as vibrant as her art! Go, girl, go!! 🌈💪 #MoreWomenOnBikes #SweetStella #RidingIntoJoy 🥰
✨ Introducing our latest masterpiece: a fully cu ✨ Introducing our latest masterpiece: a fully custom Pinarello Dogma! 🚴‍♂️💨 This stunning bike was crafted to perfection, featuring bespoke paintwork by @blackmagicpaint and a lightweight build spec that takes performance to the next level. 🌟 You dream it - we build it! 👉👉Take a look at our YouTube channel for a full dive into this beautiful bike!!! #Pinarello #CustomBike #CyclingDreams #custombicycle #dogma #victorybicyclestudio
🚨🇮🇹 Behold the Italian masterpiece! 😍✨ This custom-painted Pinarello Dogma by @BlackMagicPaint is nothing short of STUNNING! 💥 Superlight, expertly built with Shimano Di2 & killer Rolf Ares 6 carbon wheels. 🎯🔥 Take a moment to appreciate this beauty—remove your hat and SALUTE! 🙌💖 #victorybicyclestudio #bikeporn #pinarello #dogma #pinarellodogma #BikeGoals #PinarelloPerfection @rolfprima
🌟 YASSS! Katherine is back and ready to ride! 🚴‍♀️💨 Last summer, we watched her blossom from a hybrid to a sleek road bike—and now she’s all about that cycling life! 🌈💕 Join us on this incredible journey and see what makes #VictoryBicycleStudio #MoreThanJustABikeShop. Let’s hit the road together! 🔥LINK IN BIO✨ #CyclingPassion #morewomenonbikes #SummerTraining #victorytraining
🚨 OMFG! 🚲 This deal is NOT too good to be tr 🚨 OMFG! 🚲 This deal is NOT too good to be true! 🌟 Snag the Felt Breed Carbon Gravel Bike with Carbon Wheels for just $3299! 💥 ALL sizes & BOTH colors are in stock – it’s time to level up your ride! 🏞️✨ Don’t miss out on this epic opportunity to own your dream bike! 🖤💚 LINK IN BIO💥 #BikeLife #GravelAdventure
You loved the last deal, now this one’s even hot You loved the last deal, now this one’s even hotter. 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Meet the Felt Breed Carbon with Shimano GRX 820 and Reynolds CARBON Wheels—a $4,500 gravel bike now available for JUST $3,099 delivered anywhere in the USA!🤘🤘🤘 (dang ya’ll, we even reduced the price since recording the video!)

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Contact

  • 2549 Broad Ave.
    Memphis, TN 38112
  • (901) 746-8466
  • (901) 500-5480

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  • Mon: Closed
  • Tues-Fri: 11am-6pm
  • Sat: 11am-4pm
  • Sun: 1pm-4pm

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