• Not Your Average Bike Shop

    Custom builds. Professional fittings. Expert repairs. Training programs that turn beginners into century riders. This is the studio behind every Victory experience.

    Custom builds. Professional fittings. Expert repairs. Training programs that turn beginners into century riders. This is the studio behind every Victory experience.

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  • Bike Fitting

    Dynamic fitting process for cyclists and triathletes of all levels. Retul-trained. By appointment.

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  • Repairs & Service

    Modeled after the luxury car industry. Your bike gets the highest level of care and attention.

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  • Pickup & Delivery

    1–2 day turnaround on all tune-ups. 15-mile radius from the shop. $25 flat rate.

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  • Peloton Fitting

    The only bike shop in the world to offer professional Peloton fittings. A one-of-a-kind luxury.

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  • Spin Classes

    Taught by endurance coaches with competitive experience — not spandex-clad instructors with microphones.

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  • Personal Training

    $80/hour sessions with Clark. Lactate threshold testing, wattage zones, and personalized training plans.

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Build the Bike You Actually Want

Every rider is different. So is every build. Whether you want to swap the groupset, upgrade the wheels, change the saddle, or start from a bare frameset we'll configure exactly the bike you're after, then fit it to your body before it leaves the shop.

1 Tell us what you're thinking

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2 We reach out within 1 business day

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3 We build it. Then we fit it.

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Meet the Pros

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  • Clark Butcher

    Clark Butcher

    Founder and Owner

  • Sean Vandergriff

    Sean Vandergriff

    Sales & Fitting Specialist

  • Keith Thole

    Keith Thole

    Sales Specialist

  • Zach Crandall

    Zach Crandall

    Service & Repair Specialist

  • Terrance Ralph

    Terrance Ralph

    Service & Repair Specialist

Customer Reviews

4.9 based on 12 reviews

  • "This is by far the best experience I have ever had! Keith, Shawn, and Clark are absolutely amazing."

    David D.

    Google Review

  • "They are so much more than bike sellers. They are community builders and a powerful force that Memphis can treasure."

    Lisa K.

    Google Review

  • "It was clear that everyone in the shop truly has a passion for what they do. 10/10 recommend!"

    Jessica M.

    Google Review

Memphis' Finest
Bike Shop

Come in for a fitting, drop off a repair, or just talk bikes with people who actually ride them. We're on Broad Ave in Midtown.

Mon
Closed
Tue-Fri
11am - 6pm
Sat
11am - 4pm
Sun
1pm - 4pm
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