About Victory Bicycle

About Victory Bicycle

Here, The Standard Is Victory

As a national industry leader in bicycle retail, we don't play around. We've got racers, bike mechanics, and cycling enthusiasts working hard to deliver an uncompromising commitment to service and attention to detail that have become the Victory standard.

From buying a bike to training to beat your PR, we're the experts in your back pocket helping you get the most out of your experience.

Elite Level Athletes, Working For You

Elite Level Athletes, Working For You

When you’re buying a bike at Victory, you’re buying from peers who understand what it takes to hit the road as a cyclist.

As a USCF Category 1 racer and professional mountain biker, Clark Butcher founded Victory in 2010 with 10,000+ hours already in the saddle — and the goal to set every cyclist up with the same standard of opportunity forgreatness.

We know the way a bike should fit. Beginner or expert, casual rider or go-getter pro, we know how your bike should move with you — whether you’re cruising the open road, grinding a gravel path, or flying down a mountain trail.

At Victory, we know the setup you need to grow as an athlete. Learn more about our Bike Fitting Services

Check out our Road Bikes Gallery or see more Mountain Bikes Gallery.

Meet the Pros

With over 55 years of combined experience in the bicycle industry — and more than 65 years of combined experience in retail and hospitality — we’re here to help. Say hello to the experts behind your Victory experience.

  • Clark Butcher

    Clark Butcher

    Founder and Owner

  • Sean Vandergriff

    Sean Vandergriff

    Sales & Fitting Specialist

  • Keith Thole

    Keith Thole

    Sales Specialist

  • Zach Crandall

    Zach Crandall

    Service & Repair Specialist

  • Terrance Ralph

    Terrance Ralph

    Service & Repair Specialist

GET TO KNOW THE TEAM

Customer Reviews

4.9 based on 12 reviews

  • "This is by far the best experience I have ever had! Keith, Shawn, and Clark are absolutely amazing."

    David D.

    Google Review

  • "They are so much more than bike sellers. They are community builders and a powerful force that Memphis can treasure."

    Lisa K.

    Google Review

  • "It was clear that everyone in the shop truly has a passion for what they do. 10/10 recommend!"

    Jessica M.

    Google Review

Memphis' Finest
Bike Shop

Come in for a fitting, drop off a repair, or just talk bikes with people who actually ride them. We're on Broad Ave in Midtown.

Mon
Closed
Tue-Fri
11am - 6pm
Sat
11am - 4pm
Sun
1pm - 4pm
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