• 2549 Broad Avenue, Memphis, TN 38112
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  • (901) 500-5480
  • (901) 746-8466
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Back
  • Shop
    • Victory Featured Bikes
    • Bikes
      • Road Bikes
      • Gravel Bikes
      • Mountain Bikes
      • E Bikes
      • Tri Bikes
      • Hybrid Bikes
      • Kids Bikes
    • Accessories
      • Computers
      • Bottle Cages
    • Components
      • Pedals
    • Apparel
  • About Us
    • Our Team
    • 2025 Rust Buster
    • Press – Coming later
    • Careers
  • Our Services
    • Bike Fitting
      • Bicycle Service and Repair Memphis
        • Pickup & Delivery
    • Peloton Fitting
    • Spin Classes
    • Group Training
      • Victory Summer Training
      • Winter Ride Series
  • Bike Gallery
    • Road
    • Mountain
    • Triatholon
    • Gravel
  • Contact Us
    • Schedule a Bike Fitting
    • Schedule Repair / Service
    • Request Pickup & Delivery
    • Schedule a Peloton Fitting
    • Review Us
My Account
  • 2549 Broad Avenue
    Memphis, TN 38112
  • (901) 500-5480
  • (901) 746-8466
  • Pickup & Delivery
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New in store

  • Lee Cougan Rampage Innova GX AXS
    $6,449.00
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  • Felt Breed UN1TD – Limited Edition
    $11,999.00
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  • Victory Hats
    $30.00
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  • Lee Cougan Crossfire 428 FTGU Edition
    $4,999.00
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✨🚴‍♀️ Feast your eyes on our stunning c ✨🚴‍♀️ Feast your eyes on our stunning custom Basso Astra, now featuring the brand-new Sram Force AXS Groupset! Just released this week, this bike is an absolute work of art! 🎨💥 Starting with its classic geometry and clean lines, the Astra pays homage to Basso’s rich history in steel bike craftsmanship. 🏆 The integration of the Sram Force 12-speed AXS groupset elevates both performance and style, providing you with effortless and precise shifting! 🌟 And don’t miss the new Zipp 303 SW wheels equipped with tire pressure sensors, adding a tech-savvy twist to this classic design! 📊💨 This bike is not just about looks—it’s built for speed and comfort on any ride! Available for FREE nationwide shipping, with stock builds starting around $5,000 featuring Shimano 105 Di2 or Ultegra Di2. Ready to customize your ride? We can create your dream bike just like this one! 🚚💖 @bassobikes @sramroad @sramracing @zippspeed
🚴‍♂️💨 YEAH LANDON!!! Ready to ride lik 🚴‍♂️💨 YEAH LANDON!!! Ready to ride like a champ! This dude rolled home on his new Hybrid after arriving by car with his fam, and guess what? He confidently declared, "I GOT THIS!" 🙌 🥳 Get-it-dude!!! 🎉 #victorybicyclestudio #newbikeday 🌟 You’re unstoppable! 💪✨
🔥 CONQUERORS OF THE HEAT 🔥 Week 5, and this 🔥 CONQUERORS OF THE HEAT 🔥 Week 5, and this crew just keeps leveling up! The temps were HOT, but the stoke was hotter. 💪 Our Couch-to-50mile riders pushed through 16 miles like champs—tougher, smoother, and more confident than ever. The Endurance Group tackled 42 miles in stride, sharing the pace, pounding fluids, and supporting each other every mile. Special shoutout to our incredible guests this weekend: 💥 Taneika, 3T Women’s Ambassador 💥 Caleb, 2024 From The Ground Up Rider Having them ride with us was truly inspiring, and the photos say it all! We’re halfway to the finish line—and we’ve never been more proud to ride beside this crew. Let’s keep it rolling, Victory Family. #victorytraining #victorybicyclestudio #morethanjustabikeshop #ridewithpurpose #communityonbikes The 2025 Summer Training Group is proudly sponsored by @commercialbankandtrustco @velocio_exploro
🌈✨ Hey, PRIDE fam! Have you been celebrating 🌈✨ Hey, PRIDE fam! Have you been celebrating this month? We want to see your joy and pride! 🎉 Share a pic from your PRIDE celebration below and snag a FREE pack of delicious Rainbow Gummies from Gu! 🍬💖 Plus, the TOP 3 photos with the most likes will win an awesome Victory PRIDE T-shirt & Water Bottle! Let’s show our colors & spread love together! 🏳️‍🌈💪 Ready, set, post those pics! 📸👇 #Pride2025 #RainbowLove @outmemphis @memphis.pride #victorybicyclestudio
🌟 Nolan is PUMPED!! 🌟 Summer adventures are 🌟 Nolan is PUMPED!! 🌟 Summer adventures are calling, and he’s ready to roll with his shiny new Hybrid! 🚴‍♂️✨ No more bummin’ rides—this dude is set!! Let’s ride into summer!! 🌞💪 #NewBikeDay #VictoryBicycleStudio #AdventureAwaits
🎉 BUY THIS TRI BIKE. GET A FREE GRAVEL BIKE. Ye 🎉 BUY THIS TRI BIKE. GET A FREE GRAVEL BIKE. Yep, you read that right. When you purchase a new Felt IA 2.0, we’ll hook you up with a FREE Felt Breed Carbon Gravel Bike — no gimmicks, just gratitude for going fast with us! 💨 Aero + Power on race day. 🌄 Adventure + dirt on the weekends. Let’s goooo. Call or Email!! #FreeGravelBike #FeltIA2 #TriathlonPromo #VictoryBicycleStudio #BikeDealOfTheYear
🚴‍♀️✨ AWWW YEAHHH! Catherine just score 🚴‍♀️✨ AWWW YEAHHH! Catherine just scored a SWEET NEW Scott Addict, and we are absolutely here for it! 🎉🔥 Talk about a TOTAL UPGRADE! 💥 Her energy is contagious, and we can't wait to see her take on new adventures! Let’s cheer on more women in biking! 🌟💪 #MoreWomenOnBikes #NewBikeDay #VictoryWomen #Victorybicyclestudio
🚴‍♂️🎉 Huge congrats to Randy on scorin 🚴‍♂️🎉 Huge congrats to Randy on scoring that stunning Felt Breed Carbon Gravel Bike! 🌟 This guy!!!❤️ It's been amazing sharing retail stories & growing our friendship over the years. Many of you know Randy from The Dive Shop—Memphis' ultimate specialty retail since '61! 🌊 So stoked to have him reppin' Victory! Let's ride, Randy! 💪 #smallbusiness #retail #vicytorybicyclestudio #BikeLife #VictoryFamily #MemphisLegacy @feltbicycles

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Contact

  • 2549 Broad Ave.
    Memphis, TN 38112
  • (901) 746-8466
  • (901) 500-5480

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  • Tues-Fri: 11am-6pm
  • Sat: 11am-4pm
  • Sun: 1pm-4pm

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