Here, the Standard Is Victory
As a national industry leader in bicycle retail, we don’t play around. We’ve got racers, bike mechanics, and cycling enthusiasts working
hard to deliver an uncompromising commitment to service and
attention to detail that have become the Victory standard.
From buying a bike to training to beat your PR, we’re the experts in your back pocket helping you get the most out of your experience.
Elite Level Athletes, Working for You
When you’re buying a bike at Victory, you’re buying from peers who understand what it takes to hit the road as a cyclist.
As a USCF Category 1 racer and professional mountain biker, Clark Butcher founded Victory in 2010 with 10,000+ hours already in the saddle — and the goal to set every cyclist up with the same standard of opportunity for
greatness.
We know the way a bike should fit. Beginner or expert, casual rider or go-
getter pro, we know how your bike should move with you — whether you’re cruising the open road, grinding a gravel path, or flying down a mountain trail.
At Victory, we know the setup you need to grow as an athlete. Learn more about our Bike Fitting Services
Check out our Road Bikes Gallery or see more Mountain Bikes Gallery.
Meet the Pros
With over 55 years of combined experience in the bicycle industry — and more than 65 years of combined experience in retail and hospitality — we’re here to help. Say hello to the experts behind your Victory experience.
5-Star Rated, 5-
Star Committed
Your Memphis Bike Shop
As far as bike shops go, we’ve got it going on. Our bike studio is equipped to deliver top-tier bikes and services for cyclists in Memphis and around the world.