• 2549 Broad Avenue, Memphis, TN 38112
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  • (901) 500-5480
  • (901) 746-8466
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  • Shop
    • Victory Featured Bikes
    • Bikes
      • Road Bikes
      • Gravel Bikes
      • Mountain Bikes
      • E Bikes
      • Tri Bikes
      • Hybrid Bikes
      • Kids Bikes
    • Accessories
      • Computers
      • Bottle Cages
    • Components
      • Pedals
    • Apparel
  • About Us
    • Our Team
    • 2025 Rust Buster
    • Press – Coming later
    • Careers
  • Our Services
    • Bike Fitting
      • Bicycle Service and Repair Memphis
        • Pickup & Delivery
    • Peloton Fitting
    • Spin Classes
    • Group Training
      • Victory Summer Training
      • Winter Ride Series
  • Bike Gallery
    • Road
    • Mountain
    • Triatholon
    • Gravel
  • Contact Us
    • Schedule a Bike Fitting
    • Schedule Repair / Service
    • Request Pickup & Delivery
    • Schedule a Peloton Fitting
    • Review Us
My Account
  • 2549 Broad Avenue
    Memphis, TN 38112
  • (901) 500-5480
  • (901) 746-8466
  • Pickup & Delivery
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  • Winter Training Group
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  • Lee Cougan Rampage Innova SuperGravel Bike GX AXS Mullet
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Week 11—DONE ✅ Our Couch to 50milers conquered Week 11—DONE ✅ Our Couch to 50milers conquered 34 miles of rolling terrain (with a direction-flip to cheer each other on!) while our Endurance Group rolled through 46 miles of smiles!! AND pace line magic. The heat, the hills, the hype—we’re building more than endurance here. We’re building community. #victorytraining #morethanjustabikeshop #victorybicyclestudio 🧊P.S. Did you hear? Winter Training Group just launched! 👉 bikereg.com/victory-winter-training-group The 2025 Summer Training Team is sponsored by @commercialbankandtrustco
🚴‍♂️🔥 OHH YEAHHH! Jared just scored a 🚴‍♂️🔥 OHH YEAHHH! Jared just scored a brand new Felt Breed Carbon gravel bike!!! 🌟🚵‍♂️ This guy already crushed it with a Felt Triathlon Bike last year, and now he’s back to keep riding strong on ALL surfaces! 🌄🏞️ We love seeing our riders stay stoked and ready for whatever the trail throws at them. Thanks for trusting us to keep you moving, Jared! 🙌💙 Let’s keep the adventures rolling! #victorybicyclestudio #newbikeday
🔥🚵‍♀️ OMFG — the Felt UN1TD Limited 🔥🚵‍♀️ OMFG — the Felt UN1TD Limited Edition Gravel Bike is a beast! Packed with a SRAM Red XPLR 1x13 groupset and full Enve Composite Wheel and component spec, it demands attention. Only 46 left, and we’re throwing in FREE SHIPPING and a FREE WAHOO Computer to fuel your conquest. This isn’t just a bike — it’s a weapon. Ready to dominate? Act now! ⚡🚀 (link in BIO) #victorybicyclestudio @feltbicycles @envecomposites @felt.un1td @dylanjawnson
🚲✨ See something you love? We ship NATIONWIDE 🚲✨ See something you love? We ship NATIONWIDE — and occasionally to Europe! We’re beyond grateful to serve riders everywhere, bringing the same passion, care, and expertise from our small shop to your doorstep. Whether it’s road, gravel, MTB, tri, or e-bikes, we deliver quality and unmatched support no matter where you are. Thank you for your kindness and referrals — your support fuels our passion! 🌍💪 #victorybicyclestudio
🚵‍♂️🔥 Nolan just got his dream build — a Lee Cougan Trail, packed with SRAM XX and BERD Wheels! 🚀💥 And guess what? He’s OUT RACING Leadville 100 RIGHT NOW on this beast!! 🏔️🏆 Drop some serious encouragement in the comments — Nolan’s out there crushing it! 💪🙌 And don’t miss our Story today — we’re capturing these badass riders in action! 🎥✨ SICK RIDE, NOLAN! Keep pushing — we hope you’re smashing it! 💥🚲 #victorybicyclestudio #newbikeday #sickride #leadville100 @leecouganbicycles @berdspokes
10 weeks deep—and this squad is showing OUT. 🚴🏻‍♂️🚴🏻‍♀️ From 34 miles of focused progress to 42 miles of group rhythm, this crew brought it today. Every loop, every climb, every pull—it’s all stacking up for that Big Dam Bridge moment. Keep showing up. Keep leaning in. And we’ll keep getting stronger—together. 💪🔥 Sponsored by @commercialbankandtrustco #victorytraining #bdbready #ridewithpurpose #morethanjustabikeshop
🌙🚴‍♀️ As the night falls before the Le 🌙🚴‍♀️ As the night falls before the Leadville 100, we want to take a moment to recognize all the hard work, sacrifices, and dedication Caleb, Greta, and Kimberly have poured into this season of the From The Ground Up project. 💙✨ An endurance race at over 10,200 ft altitude is no small feat — but we believe in you, and we’re so proud of everything you’ve accomplished. Tomorrow, you will conquer not just the course, but your own limits. LFG!!! — you’ve got this! 💪🌟 We’re with you every step of the way. #victorybicyclestudio #fromthegroundupproject @fromthegroundupproject @LeadvilleRaceSeries #leadville2025 #leadville100
Dreaming of that winning edge? 🙋‍♂️🙋‍♀️ Make it a reality with the Felt IA 2.0 Triathlon Bicycle! And because we believe in your journey, we’re giving you FREE set of Zipp 303 "S" Carbon Wheels AND FREE Delivery when you buy. 🚴🏻‍♀️🚴🏻‍♂️ All delivered right to your door — because your victory is our passion. 🚀 #victorybicyclestudio @feltbicycles

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  • 2549 Broad Ave.
    Memphis, TN 38112
  • (901) 746-8466
  • (901) 500-5480

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