VICTORY BICYCLE STUDIO IS PROUD TO SPONSOR SEASON 5
BIG NEWS! We’re back for year 2 of the From The Ground Up Project, and this is just the beginning! From Memphis to Leadville, CO, we’re igniting change that echoes far beyond our city. Get ready to be inspired as we uplift lives and create lasting impact through every ride. Catch a glimpse of last season’s journey—you might spot familiar faces and scenic views! The finish line is just an illusion; together, we’re reshaping futures. Mark your calendars & STAY TUNED for what’s next in this amazing national effort.
Our amazing trio—Kimberly, Greta, and Caleb— take on this epic challenge! This season of From the Ground Up is all about capturing their journey, and we can’t wait to cheer them on! Stay tuned for all the inspiring moments ahead and follow along as we support this life-changing race!
BUILT ON YEARS OF FRIENDSHIP AND COMPETITION.
I met Alexey Vermuellen when his grandmother came into the shop, back in 2010, carrying the newspaper article about Victory Bicycle Studio opening. She said “My Grandson is a Category 3 cyclist in Michigan, and you are gonna ride with him!” Politely, I must have said 3 times “That is not what we do, we are a retail store.”
She was persistent, and ultimately a few weeks later, I met Alexey. He was 13 years old, and could not just ride – he was a pleasure to talk to. A year later, he came back, and we trained several days together. His coach and I spoke after those few hot days of training, as Alexey was getting ready for Junior National Championships. I told him “I don’t coach Juniors, but I know this kid is super strong.” Alexey went on to podium in the road race, and win the time trial.
It has been awesome watching & supporting him in his career. He soon joined the USA National team, was then signed by BMC Development, etc. Throughout his career, we stayed in contact, and our friendship blossomed. Later in his career I got to help him with some equipment, and even gotta drive the follow car behind him at the USA National Time Trial. Regardless of where his career was headed, I was invested in him. To see what he has done today, and launching efforts like From The Ground Up – I am just pumped to continue supporting. –Clark Butcher, Victory
THE SPEED AND INNOVATION OF LEE COUGAN BICYCLES.
Victory Bicycle Studio is the exclusive USA online retailer of Lee Cougan bicycles. The From the Ground Up participants will ride the Lee Cougan Crossfire 428.