Felt FR Advanced + Ultegra Di2

Felt FR | Advanced+ | Ultegra Di2 — SAVE A TON | One-Time Victory Deal!
MSRP: $7,499
Victory Price: $3,699 — Limited Quantities. Zero Chance of a Restock.

The freshly reimagined 2024 Felt FR Advanced+ Ultegra Di2 takes everything people loved about the classic FR… and then levels up again. Faster. Cleaner. Sharper. With Shimano’s latest 12-speed Ultegra Di2 semi-wireless groupset and a full Vision Metron integrated front-end, this thing looks like it rolled straight off the pro tour truck.

And right now? You can scoop one for an absolutely ignorant discount. When these are gone, that’s it — no more coming down the pipe.

If you’ve been waiting for the moment to go full carbon, full Di2, full baller-status cockpit… congratulations, you found it.

Why the Felt FR Advanced+ Hits Different
The FR platform is built for riders who want maximum efficiency without sacrificing ride quality. Felt’s UHC Advanced carbon keeps the frame stiff, light, and razor sharp through corners. The bike sprints like it’s mad at somebody, climbs like it skipped leg day, and still keeps you comfy enough for big days.

Shimano Ultegra Di2 12-speed brings electronic precision that just works — every shift, every ride. And that Vision Metron 5 ACR cockpit? Bruh… that’s the kind of setup people walk into the shop and point at.

This bike ain’t playin. This is a race bike with taste. And right now, it’s basically illegal how much money you’re saving.

Premium Frameset Bruh
Frame: Felt FR 4.0 | UHC Advanced Carbon
Fork: Felt FR 4.0 | UHC Advanced Carbon
Ride Feel: Lightweight, brutally responsive, and built for real speed on real roads.

Shimano Ultegra Di2 — Semi-Wireless Excellence
Lightning-fast, dead-accurate shifting with almost zero maintenance.

• Shift Levers: Ultegra Di2 ST-R8170
• Front Derailleur: Ultegra Di2 FD-R8150
• Rear Derailleur: Ultegra Di2 RD-R8150 Shadow
• Crankset: Ultegra FC-R8100, 52/36T
• Cassette: 11–30T
• Chain: Shimano CN-HG901

Hydraulic Disc Braking System
Stop on a dime, in the rain, on descents, wherever.

• Brakes: Shimano BR-R8170 hydraulic 2-piston
• Rotors: Shimano RT-MT800, 160mm (front & rear)

Ultegra Wheelset — Sleek, Fast, Tubeless-Ready
Yes, Ultegra wheels. Yes, at this price. Yes, it’s wild.

• Shimano Ultegra WH-R8170 wheelset
• Tubeless-ready
• Center-lock
• 12×100 / 12×142 thru-axle
• Tires: Vittoria Corsa N.EXT 700×26 — smooth, fast, modern race rubber

Integrated Vision Metron Cockpit — This Part Looks Expensive Because It Is
One of the cleanest front ends in the industry.

• Vision Metron 5 ACR Integrated Bar/Stem
  • 400mm width (45–54cm frames)
  • 420mm width (56–61cm frames)
• Felt VelvetGel bar tape w/ 3M reflective base
• Prologo Dimension 143 TIROX saddle
• Syntace P6 Carbon HiFlex seatpost — flex where you want it, stiffness where it matters.

Quick Specs

• Permissible Rider + Gear Weight: 129kg
• Category: Performance Road / Race
• Cockpit: Vision Metron integrated system
• Warranty: Manufacturer-backed

SUPER LIMITED QUANTITIES — DO NOT WAIT
Aight now. Once these sell through, we ain’t sending more. Not at this price. Not even close.

If you’ve been dreaming about electronic shifting, a blacked-out integrated cockpit, and carbon everything — this is your moment to save a shameful amount of money on a brand-new FR Advanced+. (read that last line out loud again)

Order Now — Before They’re Gone
Victory Bicycle Studio
Call: 901-207-2532
Text: 901-500-5480

Shipping & Delivery Options

Choose the Experience That Fits You

Option 1 — Standard Bike Shipping

Flat Rate: $150

Your bike ships safely boxed, just like bikes arrive to us from the manufacturer.

• Professionally packed for transit
• New-in-box condition
• Final assembly required
• Ideal for experienced home mechanics or riders working with a local shop

Simple. Safe. Straightforward.

Option 2 — Professional Assembly

Add-On Service

For riders who want to skip the build and get straight to riding.

We:

• Fully build and tune your bike in-house
• Bleed brakes (if applicable)
• Dial shifting
• True wheels
• Wrap bars
• Check every bolt to manufacturer torque specs

Your bike ships ~90% assembled.

On arrival:

• Install the front wheel
• Insert the seatpost
• Attach the handlebars

You handle the final touches.
We handle everything else.

 Add Professional Assembly at checkout. 

Option 3 — White Glove Delivery

$699

This option is for riders who value their time and want zero involvement in the process.

No box.
No unpacking.
No tools.
No assembly.

You tell us:

• Home or office delivery
• Your measurements
• How you want it set up

We handle the rest.

Your bike:

• Is fully built and tuned by our professional mechanics
• Is fit and adjusted using your provided measurements
• Is inspected, test-verified, and delivered ready to ride
• Rolls up assembled — not “almost ready” – ya’ll, it’s gonna fuggin roll to your door!!!

Founder Pull-Quote (Premium Anchor)

“Some riders want to build their bike. Others want it perfect and ready to ride. White Glove Delivery is for people who value their time and trust us to handle the details.”
— Clark Butcher, Founder

The Simple Choice

• Want it shipped safely? Standard Bike Shipping.
• Want it built and tuned before shipping? Make sure and ADD Professional Assembly.
• Want it delivered ready to ride with zero effort? White Glove Delivery.

You choose the experience.
We’ll take care of the rest.