$4,999 MSRP → $2,799 Delivered to Your Door

Do you want a race-bred carbon road bike with 12-speed electronic shifting and carbon wheels for less than most alloy builds?

Do you want a colorway that rarely even made it to the USA?

Do you want to snag one before the rest of your group ride figures out what just happened?

Then read this carefully.

We are proud to present our next massive road bike drop: the Felt FR Expert 105 Di2 for just:

$2,799 – LANDED AT YOUR DOOR 

Shimano 12-speed electronic shifting.
Reynolds AR41 carbon wheels.
Race-ready carbon frame.

Last year we did a drop like this… and it sold out in weeks.
Do. Not. Wait.

Why This Bike Is Such a Big Deal

The Felt FR platform is a pure road machine — stiff when you stand on it, smooth when you’re logging big miles, and responsive when it’s time to throw down.

You’re getting:

• Lightning-fast Shimano 105 Di2 12-speed electronic shifting
• Deep-section Reynolds AR41 carbon wheels
• Felt FR 4.0 UHC Advanced carbon frame & fork
• Shimano hydraulic disc brakes (160mm rotors front & rear)
• Vittoria Rubino Pro IV 700×28 tires
• Integrated carbon bar/stem cockpit – so clean!!
• Prologo Dimension 143 saddle

All for $2,799.

That’s not a typo. That’s what Victory feels like.

Full Specifications

Frameset

• Frame: Felt FR 4.0, UHC Advanced carbon
• Fork: Felt FR 4.0, UHC Advanced carbon

Brakes & Drivetrain

• Shifters: Shimano 105 Di2 ST-R7170
• Front Derailleur: Shimano 105 Di2 FD-R7150
• Rear Derailleur: Shimano 105 Di2 RD-R7150 (12-speed)
• Crankset: Shimano 105 FC-R7100, 50/34T
• Cassette: Shimano 105 CS-R7101, 11-34T
• Chain: Shimano CN-HG7100
• Brakes: Shimano BR-R7170 hydraulic disc
• Rotors: Shimano SM-RT70, 160mm, Center Lock

Wheels

• Wheelset: Reynolds AR41 DB Custom, tubeless ready
• Axles: 12×100 / 12x142mm thru axle
• Tires: Vittoria Rubino Pro IV, 700×28

Cockpit & Contact Points

• Handlebar/Stem: Integrated carbon bar/stem
  • 45, 48, 51, 54cm: 400mm width
  • 56, 58, 61cm: 420mm width
• Bar Tape: Felt VelvetGel w/ reflective base
• Seatpost: Devox Post.C2, 27.2mm
• Saddle: Prologo Dimension 143 T4.0

Crank Length by Size

We pulled this directly from the spec sheet so you know exactly what you’re getting:

• 45cm & 48cm: 165mm
• 51cm: 170mm
• 54cm & 56cm: 172.5mm
• 58cm & 61cm: 175mm

The Value Breakdown (Let’s Be Honest)

Carbon race frame.
Electronic Di2.
Carbon wheels.
Integrated cockpit.

For $2,799.

That’s hundreds under what most shops can even touch on this spec. And this colorway? It barely came into the U.S.

When these are gone — they’re gone.

Shipping Options – You Choose

Standard Delivery

Professionally packed and shipped directly to your door. Will need professional assembly and tuning.

White Glove Delivery (Highly Recommended)

Don’t want to assemble and tune the bike yourself?

Select White Glove Shipping and our private delivery service will bring your bike rolling to your home or office.

No box.
No assembly.
No packaging.
Just riding.

You tell us where. We handle the rest.

Final Word

Last year’s promotion sold out in weeks. This one will too.

If you’ve been waiting for the right road bike.
If you’ve been waiting for the right price.
If you’ve been waiting for the right moment…

This is it.

Call or text us: 901-746-8466
Email: info@victorybicyclestudio.com

Let’s get you on a new Felt.