About The Zipp 404 S Carbon Front Road Bicycle Wheel

The Zipp 404 S Carbon Front Road Bicycle Wheel is a 50mm-deep carbon aero wheel built for road riders upgrading from stock alloy wheels who want measurable aerodynamic gains without paying for Zipp's top-tier NSW line. The rim borrows its shape from Zipp's WorldTour-level Firecrest profile, giving it a mid-depth design that's deep enough for aero benefit but shallow enough to stay stable and predictable in crosswinds — a common trade-off for riders who do most of their climbing and racing in variable conditions rather than flat time trials.

This wheel is the direct successor to the 303 S and slots into Zipp's S Collection alongside the 303 XPLR S (gravel) and 1ZERO HITOP S (XC MTB). Compared to the 303 S, Zipp specifies improvements to aerodynamics, hub performance, and price. At 1,585 grams for this front wheel, with UD carbon fiber construction and a hookless Tubeless Straight Side (TSS) design, it's built as a tubeless-only system — there's no tube-compatible fallback here.

Who It's For

  • Road riders on disc-brake bikes looking to move up from alloy or entry-level carbon wheels

  • Riders who want aero performance but ride routes with meaningful crosswind exposure, where a shallower 50mm depth is more manageable than a deeper aero wheel

  • Riders already committed to (or willing to switch to) tubeless tires, since this rim is not tube-compatible

  • Not a fit for rim-brake bikes — this wheel is Center-Lock disc only

What to Look For

  • This listing is for the front wheel only — pair it with a 404 S rear wheel to complete the set

  • Confirm your bike takes Center-Lock disc rotors and a 12mm thru-axle x 100mm front spacing before buying

  • Because the rim is hookless, you'll need tubeless-ready tires; tubes are not supported

Key Features

The rim uses hookless Tubeless Straight Side (TSS) construction at 50mm deep with a 23mm inner width, a shape carried over from Zipp's Firecrest aero rims, engineered to balance aero efficiency with crosswind stability at this depth. Wheel-building relies on a 20-hole, 2-cross spoke pattern with Sapim CX-Sprint spokes, a lacing pattern chosen for lateral stiffness under hard efforts and out-of-saddle riding. Rolling performance comes from the Zipp 76 hub with stainless steel cartridge bearings, built for Center-Lock disc rotors and a 12x100mm front thru-axle. Tire compatibility is limited to tubeless tires only — no clincher-with-tube setups — which is a direct trade-off of the hookless rim design.

Rider Intent Summary

  • Biggest strengths: Firecrest-derived aero shape at a shallower, crosswind-stable 50mm depth, with a claimed weight of 1,585 grams

  • Tradeoffs: Tubeless-only compatibility with no tube fallback, and this listing covers the front wheel only

  • What makes it different: Positioned as the aero-focused successor to the 303 S within Zipp's S Collection, combining Firecrest rim technology with the Zipp 76 hub at a lower price point than Zipp's NSW wheels

Victory's Take

We like the 404 S for riders who want genuine aero benefit without the crosswind penalty of a deeper rim or the price tag of Zipp's top-end wheels. At Victory Bicycle Studio, we'd recommend a proper tubeless tire setup and a bike fit check before installing it, since the hookless rim leaves no room for tubes as a backup.

What you get

  • Wheel Size - 700c
  • Rim Material - Carbon
  • Hub/Brake Compatibility - Center-Lock Disc
Zipp 404 S Carbon Front Road Bicycle Wheel

Zipp

Zipp 404 S Carbon Front Road Bicycle Wheel

Regular price $630.00 USD
Sale price $630.00 USD Regular price $630.00 USD

Specifications

Hub/Brake Compatibility

Center-Lock Disc

Wheel Size

700c

ISO Diameter

622 / Road / 29"

Valve

Presta

Rim Material

Carbon

Front Axle

12mm Thru x 100mm

Tire Type

Tubeless Ready

Frequently Asked Questions

Do you offer free shipping?

We do offer free shipping on non-bike orders over $100. We do not offer free shipping for bicycles unless it is a one time promotion. Generally, bike shipping will cost $150 and that covers just the shipping of the bike with no assembly. If you were to bring that bike to your local mechanic or bike store, you would pay them their assembly fee. If you choose our Professional Assembly option for $200, our service technicians would assemble the bike before shipping and then re-pack the bike safely for transit. When you receive the bike you would attach the front wheel, attach the seatpost/saddle, and raise the handlebars and clamp them. Those three items do have to be detached to minimize or eliminate the chance of damage in transit.

How much does shipping cost?

For orders of parts, accessories, apparel, etc. on orders under $100, shipping is a flat rate of $9.99. Regular bike shipping without assembly is $150, bike shipping with Professional Assembly is an additional $200 (so $350 in total which includes the $150 of regular shipping). Our White Glove Delivery option is $699 and that will cover the assembly of the bike and our White Glove Delivery partner delivering your dream bike to your front door, ready to ride!

How can I track my order?

When you place your online order, you will receive an instantaneous email update with your order number and order details, and shortly after, you will receive a follow up order email with the tracking number for your order.  If you still need assistance with your order, feel free to email us at online@victorybicyclestudio.com and we will respond asap.